When someone says “social media,” what are the first things that pop into your head? For most of us, Facebook, Twitter, or Instagram are probably one of the first networks that come to mind. In today’s highly digitized world, those are the “Big Three” that keep us connected with family, friends, and even celebrities across the country and world. But what comes to mind when you think about LinkedIn? Do you think it’s only for business people, and people looking for jobs? Isn’t it just one giant resume?
What’s the Big Deal with Networking?
It’s true that LinkedIn is primarily focused on reaching the professional world. It’s the largest professional network in the world, tipping the scales at 313 million members in more than 200 countries. Is LinkedIn targeted toward job-seekers? It can be. But it’s also an efficient and effective way to keep track of, and expand, your professional network.
I know many women, Christian women especially, who struggle with the idea of networking. Research shows that women, more than men, tend to see traditional networking activities as insincere or dirty gamesmanship. But who you know, and what you know about them, are important parts of the business world.
Really, networking isn’t a sneaky way of getting ahead—it’s an integral part of your job. If God has called you to be in the workplace, you should do that work “heartily” () and to the very best of your ability. When you expand your professional network, you also expand your potential sphere of influence for Christ. It can help you better serve your clients and better represent your company. It can also help you build personal connections, providing opportunities to support and encourage and care for the people your life touches.1